How Online Marketers Should Handle Criticism

By Ivan Ulrich


There's no such thing as a company that is universally loved and adored. This is true for brick and mortar and web based companies. It doesn't matter how good your business is, you are always going to have to deal with critics. It's what you do when you discover that criticism that is important. As an Internet based business owner you haven't got any face to face discussion to help contradict unfavorable text about you so this is very true. These are the things you have to do.



Reply to the criticism as quickly as you are able to and Start With Why. This really is very crucial. It's not smart to let a poor review to be unresponded to. If you see the criticism in a public discussion board, respond through the same thread and thank the person for her or his thoughts. Say that you'll consider the matter and then ask for permission to contact the person privately. This demonstrates to people that your first priority is developing the best product possible and that you don't respond badly to critiques. It will help encourage respect from other individuals through Multi Level Marketing.

Learn your blueprint for success with Start With Why


Actually take at least a few moments investigating the complaint and deciding whether or not you need to do any sort of fixing. The differences between a troll and a genuine critique are obvious. You don't have to reply to "you suck." It is crucial, however, to take a look at things like "the format is wonky" or "there is a 404 page where the about page should be." Take a look at everything and if something does indeed need to be changed or remedied, modify or fix it. This demonstrates to others that you're paying attention and will act when action is needed.

Your replies must be individualized. Should you choose to make a change or a fix, tell the one who posted the critique you are making the changes they requested you to make. It's also good to publish something like this publicly. That shows to everyone you could take constructive feedback without getting upset. It demonstrates that you make an effort to give people what they want. This is a fantastic idea--even when you make your mind up not to make a change that's been requested. State that you looked into it but decided to leave things as they are. Then explain why you did that.

Keep in mind, above all else, how you react to feedback is all about reputation management. It appears very petty to fire criticism back at somebody just because they've criticized you. If you ignore criticism and merely keep insisting that everything is great, you are going to look like you don't know your business well.

Keep your pride under control. People are certainly not attacking you as an individual (hopefully). They did not have a gratifying experience with your product. You need to make your product better so they are not going to have the same experience later.

The manner in which you address critique tells people a lot about both you and the business you are running. Try to be as positive as you possibly can about it!




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