How To Optimize Success Through Efficient Site Operations

By Jeff Peterson


Listening to the wrong advice is too easy. Here are some steps that will help you to evaluate your latest news information site to get it to the level that you want it to be.

Be careful about negative SEO attacks. There are sites that offer 10,000 links for $10. These lead to search engine penalties. Competitors can use these sites against you to get you to lose rankings and traffic. Use Open Site Explorer to help you identify links pointing to your site that can be perceived as lowe value or intentionally manipulative.

Make yourself accountable to somebody. It is your business, accepted but when you have somebody, based on your choice, to hold you accountable for not getting results, it helps you to pay more attention to what needs to be accomplished.

A fun way to bring in friends to your latest news information site is to ask them to test the navigation. Send them out on a scavenger hunt for a specific page and have them tell you about their experience. You can reward them with a treat regardless of whether or not they found it. Of course, if they didn't or had trouble finding it then you will have to revise your website to make navigating easier.

Ensuring that your home page proudly displays all of your branding elements will help let your visitors know why they've made the right choice in navigating to your latest news information site. In doing so, your home page should clearly explain your mission and your identity as an online business.

JavaScript, Flash, and image-based objects for navigation are unnecessary and may even complicate things for your latest news information site. Written text and HTML format is the way to go if you want to draw in the right type of traffic. There's no need to make things flashy and distracting. Your users will be there to look for quality and informative content, so focus your attention there.

If you have content that persons may wish to take with them, use a CSS stylesheet to make your pages printer friendly. It can be really frustrating to the site user if they want to print out an article and your site is unable to cooperate.

The content accessible through the link will be anticipated if a descriptive text link is used. The more accurate the description of the content in the link the more accurately search engines will portray it when it is displayed in searches.




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Don't use active link, spamming, phising or making chaos

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