Nothing sucks more than getting a ton of visitors to your website without anyone buying anything. In fact, for 95% of website owners, this is the biggest problem they have. But what if there was an easy way to attract people who were in the process of buying a product or service right away? People who had their credit card in their hand looking for the right place to purchase... Would that be helpful? In this article, you'll learn exactly how to attract those people to your website.
So what's the best way to attract these premium visitors to your website? Remember, you want the the type of people who are looking to buy something, or at least give you an email address they actually check because they want to hear more from you. Could there possibly be a hidden secret that enables you attract a large group of these hard to find people?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So how do I go about targeting the right keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But here's where the big pot of money is lying. If somebody searches Google using the keyword phrase 'fuji finepix s5000 digital camera'? This person HOT. They are ready to BUY a Fuji FinePix S5000 digital camera, and they are just looking for the right merchant or the best deal they can find. If your website ranks high up in Google's search results, you are very likely to get the sale.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
So what's the best way to attract these premium visitors to your website? Remember, you want the the type of people who are looking to buy something, or at least give you an email address they actually check because they want to hear more from you. Could there possibly be a hidden secret that enables you attract a large group of these hard to find people?
Well I guess it is a kind of open secret, because most people completely miss the point when they are trying to build their online business. And that 'secret' is this - Target the right keywords for your website content and paid search marketing campaigns if you want to attract the right visitors.
So how do I go about targeting the right keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But here's where the big pot of money is lying. If somebody searches Google using the keyword phrase 'fuji finepix s5000 digital camera'? This person HOT. They are ready to BUY a Fuji FinePix S5000 digital camera, and they are just looking for the right merchant or the best deal they can find. If your website ranks high up in Google's search results, you are very likely to get the sale.
But there's one last thing to remember. If your website shows your visitor that you are a likable, knowledgeable person who's there to help them find the best camera for their needs, it will also increase your chances of getting the sale. Creating content around these long-tail buying keywords will help you to attract buyers who are past the research stage, and who are ready to spend money right now.
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