Why Isn't Social Media Working For Your Business?

By Franklin Skribbit


For the indecisive person, choosing a college major could be the bane of their existence. The pressure of choosing a life path by committing to a single, focused line of study for the next four-odd years of their life can be maddening. It can be difficult to choose one major from a list of two-hundred with just a few lines of description to go off of. There are a few things to consider when making this decision that should help ease the pain of grown-up decision making.

First, cross out the things you know you will hate. Sometimes it's easier to identify things you hate over things you like. A loathing for math should cancel out any engineering, physics, statistics, economics, or accounting degrees. That should narrow down the field considerably. If, however, you don't hate anything, don't worry. There are plenty of other things you can do to narrow down the field.

When a company announces an opening for a new job, they generally like to hire the person who is the most valuable to the company. Of course, you can help influence this by your past experience, your attitude, your personality, and a number of other factors. However, the truth is that those who have graduated college with a bachelor's degree are seen as being more relevant and useful to a corporation than those who just have a high school diploma. So not only can it be more frustrating to get a job without one, but it can make the job hunt extremely difficult during times of recession when employment is scarce.

Wanting to be an astronaut could mean you are interested in discovery and the unknown. This could lead you towards budding fields that offer such mystery. Wanting to be a firefighter as a kid might mean you like to help people. Majors that have such goals like pre-med, physical therapy, public health, or social work could all be good fits for you.

You create a marketing strategy, set it into motion, and know what to measure to indicate success. Instead of doing this though, they do the "social media thing"-e.g. posting every day, asking questions, putting up funny pictures-and then sit and wait for fame and fortune to bring them clients. Do they know who their growing audience is though? Can they measure that a new "like" on a page transformed into a comment to a picture, share to a friend, or a visit to the website?

Once you've narrowed down your options, research them. The college catalog is not going to give you sufficient information to make a decision. Search each major's websites. Read about the faculty, current students, and classes offered.

Track down a student or two in the major and ask them what they like and don't like about the major. Professors are often willing to share syllabuses of their classes so you can gain a detailed insight into the classes you will be taking.

To make sure everyone is accounted for though, it would be wise to set up a form of some sort that survey's the audience as to where they found out about this promotion from. Or you could give out a promo code only found on social media platforms to use. Oftentimes, it's not that the marketing isn't working as well, the businesses just don't know how to plan their marketing strategy well, and more importantly, don't know how to track their goals down. If they can add effort to these two principles, they can begin to see results.




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