Get New Customers Through the Use of LinkedIn Groups

By Terry Savannah


LinkedIn is one of the social media sites that is utilized for professional networking. Its main purpose is to connect professionals and businesses but it can also be used to strengthen your ties with customers and it can surely make new ones. It is in this customer connection premise that LinkedIn Group is most useful.

Through LinkedIn , an online forum or a group can be created among members. The group, just like the forum talks about a topic that is familiar with the clients. This would mean they can talk about anything especially the products and services but this would not just be limited on these particular ones.

Joining Groups to Get Ideas

Getting sound tips from others is one of the most helpful and being part of many can prove to even be more helpful. Through joining several groups, you will be able to know many things, some are advantageous and some are not. You will see how everything goes and it will give you a better idea on how to do things for your own group.

Create the group through your LinkedIn profile. The name should be self-explanatory and tell potential members quickly what it's about. You can choose whether to make it an Open or Closed group. A Closed group is a private one where members can join only through a direct link.

Spamming and Self-Promoting

Establish clear guidelines for your group. Make it a place for interaction among like-minded people, not a place for promoting and spamming. Unfortunately, many people join LinkedIn Groups only to promote their website or business. In your guidelines, warn that this isn't allowed.

Actively manage your group to prevent spamming. Check in at least once daily to monitor the discussions going on. If someone violates your guidelines, delete their post and send them a warning. If they continue to spam the group, kick them out of it.

In order to prevent spamming, another helpful advice is to make a sub-group for promotions. This is the exact place where people can advertise and promote their products and services.

LinkedIn Groups Best Practices

It is advisable to set up the group so that you can monitor its membership. This is a great way to stop spammers from making unnecessary actions. Try to get in touch with those new members and send them an email of welcome, informing them of the profile of the group as well as the contact number.

Set aside some time each day to monitor the group. Starting it is just the first step. You'll need to be present not just to delete inappropriate posts but also to give it a personal touch.

Communicate with group members well and often. Be personable and positive. Start and lead discussions, and offer help anywhere that you can. Your friendliness as well as your expertise will make it a place people want to be.

Take an active role in getting new members. Search LinkedIn profiles for people who may benefit from your group and invite them. Make it a personalized invitation and not a canned message.

Lastly, do share your articles, information and press releases with your own group. Make it something like, do you have newly released and cute plush that can be used for the holidays? Make a press release and share the news to your groups. You will be surprised at how this one act can boost your business potential.




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Don't use active link, spamming, phising or making chaos

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